If p2p platforms did something remarkable when they appeared was to include the citizen as a producer of value, limited to enterprises until that moment, allowing them to connect directly with others peers, creating value, eliminating intermediaries and evolving to currently become more and more complex.<\/p>\n\n\n\n
Some of them don\u2019t even consider themselves intermediaries, but instead, just bulletin boards, to avoid liabilities in front of the law, labour requirements and possible consumer claims.<\/p>\n\n\n\n
In Europe, until that moment platforms were under the umbrella of the Digital Single Market Strategy, limiting regulation from 2015 updated<\/a> in December 2020, to regulate their responsibility and imposing new obligations regarding content moderation, due diligence for illegal content and transparency of advertising.<\/p>\n\n\n\n Platforms \u2014 like other technologies \u2014 are not good or bad, they are what their owners want them to be and what they serve for. What its mission is.<\/p>\n\n\n\n They are very powerful value creation coordination models that, used well, can generate a distributed and major positive impact thanks to network effects.<\/strong><\/p>\n<\/blockquote>\n\n\n\n What if we use their network effect nature to help regenerate our closer ecosystems and beyond, in the market we are involved?<\/p>\n\n\n\n You can find some examples in change.org<\/a>, giving agency to individuals to propose and support causes that can change laws. Blablacar<\/a> brings people to places where traditional transport does not arrive communicating isolated places. Som Energia<\/a> is a non-profit green energy producer-consumer cooperative leveraging in a network, or The Food Assembly<\/a> putting in contact farmers with end consumers directly, with 1.500 Food Assemblies and 10.000 producers, that control price and production on their own, empowering local consumption and ecolabels.<\/p>\n\n\n\n On the side of companies that are betting on regenerative design, we have well-known Patagonia<\/a>, Timberland<\/a>, North Face<\/a>, Ben & Jerry<\/a> or Danone<\/a>, the last two, B-Corp, working with their value networks to develop and promote regenerative models of agriculture that protect soils, empower farmers and promote animal welfare.<\/p>\n\n\n\n There is also a multitude of small projects that are embracing regenerative practices, a critical step in fighting against extractive practices, inequality and climate change impacts.<\/p>\n\n\n\n To understand the confluences between Regenerative Design and Platform Design, I studied some of the regenerative design principles proposed by a diversity of actors. Among them, I dived into the ones from John Fullerton, founder of Capital Institute<\/a>, Bill Reed from Regenesis group<\/a>, thought leader in the field, Janine Benyus, founder of Biomimicry Institute<\/a> -one of the most important voices in a new wave of designers and engineers inspired by nature- Jenny Andersson<\/a> founder of ReallyRegenerative<\/a> a regenerative practitioner and creative strategist with deep knowledge on regeneration, and nRhythm<\/a> and its Regenerative Framework<\/em>, a certification I got early this year, which takes a holistic, living systems-based approach to organizational design and management, besides products and services that \u2014 I totally recommend.<\/p>\n\n\n\n In general, their approaches are very similar, based always on living systems behaviours, with some small differences. By studying them, one thing that was clear to me is that regenerative design adds a living tissue to the old fashioned company’s machine vision and most importantly, a la layer of intention, and this is not vain. <\/p>\n\n\n\n Entencioun in Latin means \u201cpurpose, design, aim or object; will wish, desire, that which is intended,\u201d composed by: In-=Inland, tentus=extended and -tion=action and effect.<\/em><\/p>\n\n\n\n An inside-outside continuous loop of cause and effect awareness, feedback, learning and iteration.<\/em><\/strong><\/p>\n\n\n\n On the other hand, what platforms add, among other things, is the tool and the mindset to coordinate networked value creation, \u00abintentionally\u00bb designed to empower connections and generate trust, without trust, there are no interactions.<\/p>\n\n\n\n Mixing the best of both worlds I came up with this definition of Regenerative Platforms.<\/p>\n\n\n\n \u00abStrategies designed for an ecosystem of interconnected actors, who coordinate their activity with a common goal, creating the conditions for the whole to thrive and flourish\u00bb<\/em><\/strong><\/p>\n\n\n\n Studying the different proposals I took the ones that, in my opinion, were building the foundations of the regenerative mindset, 6 principles that compose so much wisdom in themselves, that I thank those who made them accessible before me. I combined and extracted the essence of all of them. With humility.<\/p>\n\n\n\n I had the opportunity of validating the way some platforms act and how they approach the following principles in the course of some interviews.<\/p>\n\n\n\n These principles work together: you let the potential flourish allowing emergence, you nurture development gardening self-organized relationships and clearing the way for the whole to flow, being contextual and nested evolves actively listening to the environment, intervening where appropriate, with a holistic point of view.<\/p>\n\n\n\n Let\u2019s dive deep into how regenerative platform design principles fit with platform strategies and how we can improve the approach.<\/p>\n\n\n\n Potential refers to the Inherent quality or character of an entity that can be expressed in a given context.<\/p>\n\n\n\n The true potential exists before it is manifested.<\/p>\n\n\n\n Creating the space for the entities involved to express all their unique infinite potential, helps the entire ecosystem flourish \u2014 platforms are very good at that \u2014 since their business model are based on the diversity of those who compose it, producers offering their unique products and services looking for consumers that appreciate it.<\/p>\n\n\n\n We, as consumers, look for personalized items that answer our particular needs in time and place. Beyond the most convenient use of platforms, they are opening a door to everyone to participate in a defined market, in every sector and topic.<\/p>\n\n\n\n At that moment they depend mostly on established platforms standards but technology is evolving at an extraordinary speed that is already allowing us to run our own business in our own way, scaling direct relationships and ownership.<\/p>\n\n\n The never-ending process of growing as an individual and professional in ever-changing conditions.<\/p>\n\n\n\n What would be better than learning and evolving in this fluid world? Do It with others. Platforms are hotbeds of learning and evolution, those that promote it by building communities around them will succeed.<\/p>\n\n\n\n Etsy<\/a>, the handmade and vintage platform bought the social selling second-hand-marketplace Italian Depop<\/a> for her Gen Z-strong community, inspired by the culture behind it.<\/p>\n\n\n\n \u201cThey come for the clothes, but stay for the culture.\u201d \u2014 Maria Raga Depop CEO.<\/em><\/p><\/blockquote><\/figure>\n\n\n\n Communities are arising around the globe based on common goals, values and interests, and of course human connections, DAOs are allowing these communities in creating direct relationships, with no differentiation between producers and consumers, they are all one creating value in the ecosystem, with regenerative-based principles they could be a force for positive impact.<\/p>\n\n\n\n We are relational social beings constantly interacting with others and our environment.<\/p>\n\n\n\n Interactions must flow easily through the ramifications of the system, symmetry of information is mandatory, big amounts of data help us to evolve, low barriers of entry, trust, feedback, reputation, diversity,\u2026all of them, characteristics of the platform economy at its best.<\/p>\n\n\n\n\n
![\"\"](\"https:\/\/luciahernandez.co\/wp-content\/uploads\/2021\/12\/Captura-de-pantalla-2021-12-15-a-las-9.45.18.png\")
Regenerative Platforms definition<\/strong><\/h2>\n\n\n\n
Principles<\/h2>\n\n\n\n
Potential<\/h2>\n\n\n\n
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Development<\/h2>\n\n\n\n
INTERCONNECTEDNESS<\/strong><\/h2>\n\n\n\n
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